We knew it was big but not THIS big! Comscore, a market research company has come out with some really interesting data about Android tablet sales and media consumption in the U.S. Not surprisingly, the Kindle Fire is the top selling Android tablet by a large margin. In fact, since the 1st quarter it was on sale during the 2011 holiday season when it garnered 14% of the tablet market and 29.4% of the Android tablet market in barely 3 months it has continued to sell surprisingly well. The latest figures have Amazon's 7 inch wonder now accounting for 54.5% of all Android tablets sold which is pretty amazing. This means that more tablets are running Amazon's custom version of Android than are running Google's Honeycomb, Ice Cream Sandwich and Gingerbread on tablets COMBINED. Following up behind Amazon's Fire are the Samsung Galaxy Tab family of tablets which accounted for 15.4% of the Android tablet world. The Motorola XOOM held a 7.0% share and was followed up by Asus' Transformer and Toshiba's Thrive with 6.3% and 5.7% respectively.
Now There's something else that Comscore measured in their recent study and that was the time that users consumed internet content in different tablet sizes. Unsurprisingly it found that owners of 10 inch tablets like the XOOM, Thrive and Galaxy Tab 10.1 had a 39% higher consumption rate than 7 inch tablets like the Kindle Fire and 58% higher consumption than 5 inch tablets like the Galaxy Note. This is interesting information to ponder when we consider all the rampant rumors that have been floating since last fall that Amazon plans on introducing a larger tablet than the Kindle fire...probably one with 8.9 or 10.1 inch dimensions. Considering this study confirms 'bigger is better' when it comes to content consumption we're thinking Amazon is putting a rush on that jumbo-sized Kindle Fire...and for good reason. So What's your experience been. If you have more than one tablet in different sizes do you find yourself using the larger one differently than the smaller and vice versa? Let us know what you think in the comments.